COURSE CONTENT

Module (A)

• Introduction to Selection of a Trademark
• Trademark as a Means of Communication, beyond Language
• Benefits of Trademark in a Market Competition.
• Trademarks and Social Media
• Trademark as a valuable asset
• Trademarks and Human Resources

Module (B)

• Essential Questions for Selection and Adoption of Trademark
• The ‘Negation’ Process
• Certain marks to be specifically avoided

Module (C)

• Marks that cannot be registered
• Descriptive words
• Common names or Surnames/Family names
• Name of states/regions
• Trademarks & Local Dialects/Languages
• Things to be avoided by brand owners.

Module (D)

• The Selection Process & the Pitfalls in the selection process
• Using Fanciful, Coined, Unrelated and Unique Geometrical Designs
• Distinctive Marks
• Marks Suggestive of the quality of the products
• Checking of Secure domain names and social media accounts
• Avoiding conflicts by Comprehensive Search
• Levels of strength or distinctiveness of trademarks

Module (E)

• Trademark classification system (The NICE Classification) & its importance 
• Importance of Searching in the selection process
• Types of Searching
• Importance of Comprehensive Searching

Module (F)

• Searching Methodology
• Packaging as a Trademark – ‘Trade Dress’